Why Proper Photography Is Crucial for a Jewelry Brand

What do we value in jewelry? Primarily, their beauty, the sparkle of precious stones, and the exquisite craftsmanship. If you want to sell jewelry, then their photos must be of excellent quality. Let's delve into what jewelry photographers should consider and how they differ from specialists in similar fields.

How to Choose the Right Photographer for Your Jewelry Brand

The applications of jewelry photos for a brand are numerous:

Outdoor advertising
Display in showcases and stands
Catalogs and brochures
Placement on websites and social media
Magazines and leaflets

It's important to remember that the average person is currently overloaded with information. They won't spend much time looking at jewelry photos. Therefore, the photos must make an impression immediately, which is where the professionalism of the photographer becomes crucial. Take a look at the portfolio of completed works and assess how well the specialist handles important tasks:

When shooting jewelry, it's crucial to convey the color and texture of the pieces. Light play, especially on precious stones, is a significant part. However, avoiding glares is challenging given the surface's characteristics. Only masters of their craft can achieve the set goals.
It's necessary to choose a background for jewelry that accentuates their beauty without distracting from earrings, rings, or pendants. It's also important to consider that jewelry photos are usually taken in series. Stylistic unity of the final frames should be ensured, not just creating beautiful shots.
Post-processing remains mandatory. At high magnification, jewelry flaws such as dust particles, reflections of surrounding objects, and fingerprints become visible. A qualified photographer always conducts additional processing of each shot.

The photographer should use professional equipment for macro photography and have devices for obtaining the necessary lighting. If it's evident from the photos that they've considered all nuances, then such a jewelry photographer is worth considering.

Types of Jewelry Photography to Choose From

Many nuances depend on your budget. If it's limited, opt for 360-degree or 3D photos for marketplaces. This option is suitable when you're just starting a sales business.

Staged photography, which takes place in studios for advertising materials, is more expensive. If necessary, photographers can visit the client, bringing all the necessary equipment. However, the cost of the service will increase, especially if complex lighting adjustments are required.

Subject photography has also proven itself. When a photographer knows their craft well, the items in the photos look as we see them with our eyes: no overexposed areas or dark details that are difficult to discern.

Choose the option that suits your situation and budget constraints!